We strive to ensure that every patient has a world-class experience. From our initial consultation to crafting a customized vision solution, we’ll work with you to provide prescription eyewear that matches your lifestyle.

Our gallery includes high-end designer options, resilient family-friendly frames, and cost-effective eyeglasses that are completely covered by insurance. Let one of our expert opticians help you navigate your choices and find a frame that lights up your eyes.


We create a world to be seen in by providing a well-rounded selection of the industry’s leading eyewear. Since 1952, we have acquired several exclusive eyewear lines and collections not found anywhere else in Western New York. In addition to helping you find the perfect frame, we also utilize the latest technology, design, and fit to provide the perfect lens for every pair of glasses. As we are in constant contact with our brand representatives, many new products arrive continuously throughout the year. We will keep you informed on our news pages and social media outlets of any upcoming collections coming in!

Battin Barton-Perreira Bellinger Entourage-of-7 Etnia IC!-Berlin Liberty-Sport Oakley Salt Swissflex ThierryLasry--540x270 Toms TD-Tom-Davies Zero-G-Titanium



Our Frames

From hand-made, customized frames to luxurious materials, such as buffalo horn and salmon skin, TD Tom Davies eyewear is made for clients who want to look good, feel good, and accept no compromises when it comes to something so pivotal as one’s appearance.

At Battin Eyecare, we’re proud to be an exclusive WNY distributor for a number of premium, innovative eyewear companies. These companies and the frames they create are masterful at blending the highest quality craftsmanship and materials with eyecatching style.

The truth is that these premium frames deservedly carry a premium price and we understand that not everyone is able or willing to pay that price. But we believe that all of our valued patients have the right to look in the mirror and love what they see.

That’s why we created the Battin™ line of sunglasses and eyeglass frames.

Perfectly Balanced

With careful attention to detail, our team worked to produce a variety of sturdily constructed frames that offer the perfect balance of stylish attitude and practical value. When compared to our traditional value options, these frames feature:

  • Faster turnaround times
  • High quality construction
  • More contemporary styles and designs
  • Extended warranties

The Battin Fund

Nothing matters more to us than being a force for good in our community. So for every pair of Battin™ frames we sell, we’ll donate a percentage of proceeds to the Battin Fund, our capital reserve used to help support local community organizations that are making a difference.



Barton Perreira

Dedicated to pure luxury, Barton Perreira’s approach to fashion redefines style and elegance. Patty Perreira’s language of inspired design is constantly evolving and continues to challenge the industry by unveiling the next new thing.


Bellinger is one of eyewear’s most innovative brands, creating and designing eyewear with a sense of something new and unique. Flattering shapes, surprising colors, high-end materials, unique details – Bellinger frames are made to be noticed.

Entourage of 7

Entourage of 7 is luxury eyewear based in Los Angeles and influenced by the city in which it originates. In the City of Angels – an ever changing multicultural melting pot – designers find joy in pushing toward courageously creative new frontiers. Entourage of 7 designs beautiful spectacles for rockers and rollers, and lovers and sinners. These frames are manufactured in Japan and Denmark. A mix of tradition and cutting-edge technology pushes our designs to new limits.

Ernia Barcelona

Etnia Barcelona is known for creating fun frames for people who want to accentuate their unique features. The shapes, colors, and small details are made to build confidence and motivate people to take a chance with a bold look. Located in Barcelona, Spain, creators have drawn inspiration from legendary artists across the globe to design each frame.

IC! Berlin

ic! berlin designs and produces screwless glasses and sunglasses for men, women, and everyone in between in their own Produktion Haus in Berlin: made in Germany, handmade in Berlin. Each and every ic! berlin frame features a one-of-a-kind patented screwless hinge, meaning there’s nothing to work loose or fall out. No screws also means ic! berlin frames can be broken down and rebuilt by hand, with no extra tools, in a matter of seconds (current world record: 3.3 seconds).



Liberty Sport

Liberty Sport is dedicated to setting the gold standard for advantaged eyewear solutions for athletes and active people everywhere. In doing so, Liberty Sport helps protect your vision and improve performance with prescription and Plano performance sunglasses. Styles are engineered and innovative across the entire collection. Performance sunglasses are designed for specific uses – each style has unique, functional product advantages.


Oakley was created for world-class athletes, those who see limits as challenges. Their dedication drives us to look beyond the conventional industry standards. It’s in our DNA to identify problems, create inventions, and wrap those inventions in art. We want to make things better than anyone thought possible.




Born on the coast of California in 2006, SALT. combines the best of custom materials and Japanese craftsmanship to create the finest premium eyewear. The brand draws its inspiration from nature’s effortless beauty. Lenses appear simple on the surface but consist of a complex process that’s perfected over time. The sea, the air, the land, and their timeless connection. Our mission is to capture this inspiration and infuse it into our product.


Eye-Systems was founded with the Swissflex eyewear brand in 1998. It’s headquartered in Chur (Switzerland) and is led by owner Markus Caviezel. Eye-Systems is a pioneer and leader in the processing of high-tech polymer materials for spectacle frames. The Swissflex eyewear brand is protected by patents and has won several design awards.



TD Tom Davies

From hand-made, customized frames to luxurious materials, such as buffalo horn and salmon skin, TD Tom Davies eyewear is made for clients who want to look good, feel good, and accept no compromises when it comes to something so pivotal as one’s appearance.


TOMS works with a network of 14 Giving Partners in 13 countries to help provide communities in need with access to eye care. With restored vision, patients are able to reclaim their independence. TOMS frames can be dressed up or worn with a casual look, since they range in size, shape, and color. They’re made not only for style, but also long-lasting comfort.

Zero G

From all-titanium to titanium-acetate combinations, the Zero G product line is represented by over 120 distinct optical and sunglass styles, each named after a city or area in New York or California. Zero G Titanium is known for its ultimate expression and ultimate comfort.



Your Eyes Are Important

Give Them The Best Care Possible

Battin Eyecare is so much more than contacts and glasses. As a third-generation practice, we have proudly served the WNY area with the latest in diagnostic technology for more than 60 years.

Perfectly Balanced

We work closely with specialists from across the region to diagnose and treat all ailments of the eyes. Our services include:

  • Treatment and management of all vision issues, including but not limited to: Glaucoma, Diabetes, Conjunctivitis, Dry Eye, Macular Degeneration, and Cataracts
  • Surgical consultations
  • Vision assessments and corrections
  • All major medical and vision insurance accepted
  • After-hour care as needed
  • Consultations for peace of mind



Dr. Joseph Battin, Jr. earned a B.S. degree in Molecular Biology at Syracuse University. He continued his education at the Illinois College of Optometry (ICO), where he earned his O.D. in 2010. Joe joined the family practice upon his return to Buffalo and played a key role in opening their second location. See just a sampling of Dr. Battin’s accolades below.

Plan a Visit

Visit our locations in Hamburg and Buffalo for an appointment with our staff, find consultation, and find the perfect optics for you.

  • More than 10,000 patients treated
  • Business First 2013 30 Under 30 honoree
  • Key opinion leader for CooperVision
  • Guest speaker at Illinois College of Optometry
  • Exam and lens provider for St. Luke’s Mission of Mercy

How Can We Help

At Battin Eyecare, we provide an unmatched spectrum of professional medical care for your eyes. This includes:

  • Emergency care
  • Routine eye health maintenance
  • Solution and lens reordering
  • Emergency lenses

A Quick Note About Insurance

We take most vision and medical insurance. Many eyecare insurances cover one well visit per year. However, when a medical concern needs to be addressed, we work with your medical insurance to ensure proper utilization of your coverage and appropriate billing.


6175 South Park Ave
Hamburg, NY 14075

Hours by Appointment:
Monday: 9am – 4pm
Tuesday: 8am – 7pm
Wednesday: 8am – 1pm
Thursday: 8am – 7pm
Friday: 8am – 4pm
Saturday: 8am – 1pm


1161 Abbott Road
South Buffalo, NY 14220

Hours by Appointment:
Monday: 9am – 4pm
Tuesday: 8am – 7pm
Wednesday: Closed
Thursday: 8am – 7pm
Friday: 8am – 2pm
Saturday: 8am – 1pm


1523 Pine Avenue
Niagara Falls, NY 14301

Monday: 9am – 5pm
Tuesday: 9am – 5pm
Wednesday: 9am – 1pm
Thursday: 9am – 7pm
Friday: 9am – 5pm
Saturday: 9am – 1pm


Please be aware that the listed hours of operation may change due to holidays. We do try our best to make sure this website is updated, but to ensure that we are available to serve you, please call ahead to verify that we are open.